Enable Messaging Opt-In Policy

Read on to learn about the available Opt-In Flows for SMS or WhatsApp.

Overview

We offer two types of Opt-In flows: Opt-in with Consent and Opt-In Disclaimer.

Opt-In with Consent

This option is best to meet regulations that prior to communicating with guests using text messages, the client's consent to receive text messages is requested and captured (attestation). 

  • When the MultiLine user first texts a client, the client will receive a message which allows them to either opt-in to texting by replying “YES” or decline the invitation by replying “STOP” to the text conversation. 
  • If the client replies “YES”, both the MultiLine user and the client receive an auto-generated message informing of the client’s decision – and this message is recorded in the Portal/Archival System/Salesforce for compliance verification.  The MultiLine user and client can now send each other text messages.
  • If the client replies "STOP", the MultiLine user and client will not be able to send each other text messages.
  • The automated message in all the YES and STOP cases can be configured through customizable strings.

Guest View: Guest initiates SMS with MultiLine user

Guest View: MultiLine initiates SMS with Guest

Opt-In Disclaimer

This option is best to meet regulations that prior to communicating with clients using text messages, the client is informed they're being contacted by a business and have the ability to opt-out. This option does not require the guest to affirm consent to send messages to them.

Before you start

  • If your organization did not request Opt-In capabilities, you may not see these options in the Management Portal.
  • SMS Opt-in with Consent is not compatible with group messaging.
  • An admin must have "Setup" Privilege in their Role in the organization to do these instructions.  See What Admin Privileges are in Management Portal?.

Enable or disable SMS Opt-In

You can set up SMS Opt-In in Feature Settings. 

  1. Select the relevant Organization/Sub-Organization
  2. Go to Setup > Feature Settings > SMS Opt-in

    If you don't see the SMS Opt-In option in the menu...

    • To get access to the SMS Opt-In feature, please have your admin team reach out to the Movius Support team to make this change on the organization’s behalf.
    • SMS Opt-In is configured for the Enterprise Customer by the MultiLine service provider. The Enterprise Customer has an “Organization” dedicated to their account. This organization may have smaller sub-organizations representing the Enterprise Customer’s regions, business units, departments, etc. The SMS Opt-In service is configured at the main organization of the Enterprise Customer and applies to the entire account.
  3. Select or deselect the checkbox to enable or disable SMS Opt-In.
    Enable SMS Opt-in checkbox

  4. Click Yes in the confirmation dialog
    Confirmation prompt

Enable SMS Opt-in with Consent

  1. Select SMS Opt-in with Consent
    Enable SMS-Opt-in with Opt-In with Consent selected

Notice

Group Message and SMS Opt-in with Consent cannot be enabled simultaneously. 

Group Messages cannot be enabled if the SMS Opt-in with Consent is turned ON for the organization, and vice versa.

SMS Opt-In with Consent Template Message Flow

You can contact your customer service representative to request custom messages to use in the SMS Opt-In feature. 

In the scenarios below "XYZ" is a stand in for the name of an Enterprise.

Template TypeDescription

SMS Opt-in: SMS Content sent to the customer in case of MT

When a customer initiates the first sms to an XYZ employee, a notification is sent to the customer. The notification is a request to accept or reject the Opt-in process.

SMS Opt-in: SMS Content sent to the customer in case of MT

Default: [Auto Message] You are trying to reach <Employee Name>. As per company policy, you must provide your consent in order for your message to be delivered. To opt in, reply YES. To opt out, reply STOP.

Note: Employee name is a variable, and will be picked by the system.

SMS Opt-in: Opt-in requested status notification for MT case

A notification is sent to XYZ employee. This is an information to XYZ employee that a customer is initiating an SMS conversation.

Default: [Auto Message] A contact has attempted to send you a message. As per company policy, they have been sent a request to opt in. Once confirmed, you will be able to send/receive messages.

SMS opt-in: OPT-IN accepted status notification for MT case

When the customer accepts the opt-in request, a notification is sent to XYZ employee. This is an information to XYZ employee that they can begin messaging.

Default: [Auto Message] Your Contact has opted in. You may continue to send/receive messages.

SMS opt-in: OPT-IN confirmation status notification for MT case

When the customer accepts the opt-in request, a confirmation is sent to the customer. This is an information to customer that they can begin messaging

Default: [Auto Message] Opt in confirmed. To opt out at any time, reply STOP. Note: Employee name is a variable, and will be picked by the system.

SMS opt-in: SMS Content sent to the customer in case of MO

When an XYZ employee initiates the first sms to a customer, a notification is sent to the customer. The notification is a request to accept or reject the Opt-in process.

Default: [Auto Message] <Employee Name> is trying to reach you. As per company policy, you must provide your consent to continue messaging. To Opt in, reply YES. To opt out, reply STOP.

Note: Employee name is a variable, and will be picked by the system.

SMS Opt-in: Opt-in requested status notification for MO case

A notification is sent to XYZ employee. This lets XYZ employee that an opt-in request has been sent to the customer.

Default: [Automated Message]: Your contact has been sent a request to Opt-in. Once they accept, you will be able to message with your contact.

SMS opt-in: Opt-in accepted status notification for MO case

When the customer accepts the opt-in request, a notification is sent to XYZ employee. This is an information to XYZ employee that they can begin messaging.

Default: [Auto Message]: Your Contact has opted in. You may continue to send/receive messages.

SMS opt-in: Opt-in confirmation status notification for MO case

When The customer accepts the opt-in request, a confirmation is sent to the customer. This is an information to the customer that they can begin messaging.

Default: [Auto Message]: Opt in confirmed. If you wish to opt out at any time, reply STOP

Note: Employee name is a variable, and will be picked by the system.

SMS opt-in: Opt-in rejected status notification for MO case

XYZ employee sends an sms to a customer. When the customer rejects an opt-in request or requests an opt-out, a notification is sent to the employee. This is an information to the employee that they will no longer be able to message with the customer.

Default: [Auto Message]:Your contact has opted out. No further messages can be sent to this contact until they have provided their consent again.

SMS opt-in: Opt-in rejected status notification to guest for MO case

XYZ employee sends an sms to a customer. When the customer rejects an opt-in request or request an opt-out, a notification is sent to the employee. This is an information to the employee that they will no longer receive messages.

Default: [Auto Message]: Opt out confirmed. If you change your mind, please reply with a new message.

SMS opt-in: Opt-in rejected status notification for MT case

A customer sends an sms to an XYZ employee. When the customer rejects the opt-in request or request an opt-out, a notification is sent to the XYZ employee. This is an information to the XYZ employee that they will no longer be able to message with the customer.

Default: [Auto Message] Your contact has opted out. No further messages can be sent to this contact until they have provided their consent again.

SMS opt-in: Opt-in rejected status notification to guest for MT case

A customer sends an sms to an XYZ employee. When the customer rejects the Opt-in request or request an Opt-out, a notification is sent to the customer. This is an information to the customer that they will no longer receive messages.

Default: [Automated Message] Opt out confirmed. If you change your mind, please reply with a new message.

Opt-in text

The text which is send to accept SMS messages. Default: YES

Opt-out text

The text which is send to terminate SMS messages. Default: STOP


Enable SMS Opt-in Disclaimer

You can enable or disable opt-in under Feature Settings in the Setup tab.

  1. Select SMS Opt-in Disclaimer
    Enable SMS Opt-in with Opt-In with Disclaimer selected

SMS Opt-In Reports

You can view SMS Opt-In Reports in the Reports tool. You can toggle between With Consent and With Disclaimer if using both.
Reports > Reports Menu > SMS Opt-in > SMS Opt-In Report